BSFF Committee Makes Courtesy Visit to Sabah’s No.1 Local Station — Sabah VFM
On 15th October 2025, the Breeze Signature Food Fest (BSFF) Committee Members paid a special visit to Sabah’s No.1 Local Radio Station — Sabah VFM, located at RTM Sabah.
Leading the visit was Mr. Alfred Allen Ginsos, BSFF Project Director, accompanied by Adjunct Professor Jessie Jong Chung Jin (A.S.D.K), BSFF SME Advisor, and Ms. Yen Li @ Amber, BSFF Marketing Consultant.
The productive afternoon meeting centered around strategic discussions on potential collaboration between BSFF and Sabah VFM, with the shared goal of enhancing publicity and community engagement leading up to The Signature Food Fest 2026. The BSFF team also confirmed their commitment to participate in Sabah VFM’s exclusive airtime segments, aimed at creating early awareness and excitement for the festival — a full six months ahead of schedule.
During the dialogue, both teams emphasized the importance of positioning BSFF as a future tourism product that highlights Sabah’s diverse culinary culture and creative industry. The meeting concluded on a positive note with a commemorative group photo at the radio station.
Sabah Food Fun Travel (SFFT)
Empowering Sabah’s Food, Fun & Travel Scene Since 2015
Established in 2015, Sabah Food Fun Travel (SFFT) stands as one of Sabah’s most influential independent media platforms — passionately dedicated to showcasing the rich tapestry of Sabah’s culinary heritage, local lifestyle, and hidden travel gems. What began as a simple passion project has grown into a trusted voice that connects locals and visitors alike through the universal love for food, adventure, and authentic experiences.
Over the years, SFFT has become a vital bridge between Sabah’s tourism industry, local entrepreneurs, and the community at large. With a strong digital presence and a heart rooted in local culture, SFFT continues to shine the spotlight on small businesses, family-run eateries, and homegrown tourism initiatives — all of which play an important role in sustaining Sabah’s dynamic tourism ecosystem.
As Sabah continues to gain recognition as one of Malaysia’s most exciting culinary and travel destinations, SFFT remains at the forefront of promoting what makes the Land Below the Wind truly special: its people, its passion, and its stories.
2025: A New Chapter — Partnering with Breeze Signature Food Fest (BSFF)
In 2025, SFFT proudly embarks on a new and meaningful journey by joining forces with the Breeze Signature Food Fest (BSFF) — a large-scale culinary event celebrating Sabah’s finest restaurants, chefs, and local food heroes. This partnership marks a milestone in aligning digital influence with on-ground tourism development.
Through its creative media outreach, SFFT will play a pivotal role in promoting BSFF 2026, from on-ground coverage to digital storytelling — capturing the essence of each restaurant, the artistry behind every signature dish, and the vibrant experiences that make the event a highlight of Sabah’s annual tourism calendar.
As BSFF 2026 unfolds from 1st to 31st May, SFFT stands ready to amplify its message across platforms — uniting food lovers, content creators, and travelers in a celebration of taste, culture, and community spirit.
Strengthening Sabah’s Tourism Through Collaboration
At its heart, SFFT believes that food is tourism’s strongest storyteller. Every dish tells the story of its origin, every flavor connects to a culture, and every travel experience deepens appreciation for Sabah’s heritage.
By supporting BSFF and working hand-in-hand with Sabah’s tourism ecosystem, SFFT reinforces its mission to promote Sabah as not only a travel destination — but a culinary destination that rivals the best in Asia. This collaboration embodies the spirit of unity between media, tourism stakeholders, and the local creative community — all moving towards one goal: to make Sabah shine brighter on the world stage.
Sabah Food Fun Travel — Eat, Explore, Experience.
Proudly supporting Sabah’s tourism growth, one story at a time.